Oliver Nassar

"Getting Real" by 37 Signals is a very specific read, for a very specific audience, but it does a tremendous job outlining a different approach to web development. That approach revolves around getting something 'real' out, usable, and able to gain traction. This is the strongest point that is made repeatedly, very similar to a Seth Godin read which constantly reiterates the same point, over and over again, until it's become clear.